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MICE Tourism in Lisbon

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Lisbon was voted Europe’s Best MICE Tourism Destination 2023 at the 4th edition of the World MICE Awards in Berlin. Tourism had never done so well in Portugal until this year, with revenues increasing by 37% compared to 2019.

 

What is MICE tourism?

This concept stands for business tourism and encompasses the field of tourism for meetings, incentives, conferences and exhibitions.

This type of tourism is not dependent on the season of the year, events can be organised at any time of the year. It has a significant economic impact, with business travellers spending up to €206 per day. Therefore, it generates 30% more revenue than leisure tourism, which spends up to €146 per day. MICE tourism generates many job opportunities due to the organisation and execution of events.

Within MICE tourism there are various types of professional events such as trade fairs, conventions, exhibitions, congresses, conferences or seminars and incentive trips.

 

MICE tourism in Lisbon

Never before has tourism done so well for Portugal, 2023 achieved revenues of €25 billion. This was up 37% compared to 2019 which was the best year, prior to the pandemic. The government considers that 2023 has meant a structural change, moving towards having a tourism with more purchasing power. MICE tourism plays an important role in Lisbon’s economy by contributing to tourism and economic development.

In 2022 and 2023, the Lisbon Tourism Association invested more than 1 million euros in attracting and supporting events. The city was voted Best MICE Destination in Europe 2023 at the 4th edition of the World MICE Awards in Berlin. At the same event, the 31st European edition of the World Travel Awards was held and Lisbon was chosen as Europe’s Best City Destination 2024. Both the World MICE Awards and the World Travel Awards reward the excellence achieved by entities related to the tourism industry. These awards were granted due to its privileged location, modern and versatile infrastructure, excellent accessibility and culinary and cultural experiences.

There are more than 200 companies whose aim is to promote Lisbon as a privileged location for MICE tourism and events.

Among the most prominent venues for MICE events are:

The Lisbon International Fair (FIL), Lisbon Congress Centre (CCL), Belém Cultural Centre, Castillo de San Jorge and the Carmo Convent.

The importance of sustainability in the tourism sector

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One of the most acclaimed hotel trends in 2024 will be the importance of sustainability. This is because customers are increasingly demanding that accommodations respect the environment and contribute to social development.

Therefore, some of the values that are demanded for hotels are:

– Certification and eco-labelling: they guarantee the environmental and social quality of the hotel and this makes it an aspect of trust and differentiation for the client.

– Energy and water saving: this includes renewable energies, installation of efficient lighting and air conditioning systems, promotion of responsible habits among guests, among others.

– Promotion of the circular economy and collaboration with the local community: use of local resources, support for suppliers, job creation or participation in social and cultural projects.

As mentioned above, tourists are increasingly committed to good sustainability habits. According to an article in Marketing Turístico Digital, they are committed to making trips at specific times, being long journeys. This is a very common trend, as they used to opt for several trips at different times and with a short duration.

They have not only changed the way they travel, but also the way they shop, using public transport, thus demonstrating their commitment. They are also more concerned about food waste, which is a key objective at Le Room Service. On the other hand, interest in trains is growing, as they tend to be more sustainable and offer an interesting experience.

Research by Booking.com and Expedia Group reveals that 81% of travellers consider sustainable practices important. Also, more than 60% are willing to pay more for this type of accommodation.

At Le Room Service, we are aware of the importance of sustainability. That is why we incorporated a sustainable programme and partnerships with Gravity Wave. Our packaging is made of paper and cardboard, and our cutlery is made of pet plastics covered with corn starch.

Sustainability is not exclusive to large hotel chains, as any hotel can incorporate sustainable practices into its daily operations. This relates to transparency in communicating sustainability practices in a transparent and honest way. Any hotel, whether large or small, should do this work and be honest when communicating it.

Here we can see a report made by Cehat in 2023 on the percentage change in sustainability:

importance of sustainability

In conclusion, sustainability is more than a trend, as it is a strategy that benefits the planet and the community.

Ventajas de la satisfacción laboral en tu empresa

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Actualmente las empresas se están adentrando cada vez más en la era de la importancia en la cercanía y satisfacción laboral. Acciones como la realización de actividades dirigidas hacia el personal, han aumentado a lo largo de los últimos años. Esto no es una práctica novedosa, de hecho, se lleva realizando durante años, pero ahora se está empezando a poner en valor.

Podemos afirmar que 9 de cada 10 trabajadores consideran que la realización de estas funciones aumenta el impacto sobre su productividad. Además, una media del 50% de los empleados realizan una de sus comidas en sus puestos de trabajo. Acentuamos el hecho de que la empresa estreche lazos de amistad por tener esta satisfacción laboral.

Implantar esta prestación de servicio para los empleados supone ciertas ventajas que debemos destacar:

– Aumento de productividad y rendimiento: puesto que, aumenta la feromona de la felicidad al tener un break de descanso.

– Ahorro de tiempo y dinero: ya que, los trabajadores no se tienen que desplazar a otro establecimiento y tendría un costo gratuito.

– Aprovechamiento de actividades fuera del ámbito laboral: debido al ahorro en tiempo, esto permite hacer actividades tales como el deporte o pasar tiempo con la familia.

– Cuidado de su dieta: a las compañías les atrae potenciar un modelo de vida más saludable, puesto que, está comprobado que aumenta la vitalidad.

– Disposición y lealtad hacia la marca: se desarrolla lealtad hacia la empresa, ya que, sienten que la empresa los cuida.

No solo en horario laboral cuidan la felicidad del trabajador, si no que, lo implantan en actividades o viajes laborales, pues resultan necesarios. Aquí debemos hablar sobre el ROI, ya que para las empresas esta inversión supone un beneficio a largo plazo.

En  Le Room Service nos preocupamos en gran medida por la satisfacción en el trabajo, ya que ayudamos a las empresas a favorecer su ambiente laboral. Son muchos los clientes que han confiado en nosotros ofreciendo los menús ejecutivos equilibrados, Coffee Breaks para reuniones o desayunos para dar incentivos. Además, la elaboración de packs con contenido personalizado para agradecer el alcance de objetivos de los empleados son todo un éxito.

Para poder saber más sobre nuestras diversas opciones, entra en nuestro apartado de eventos en nuestra página web.

Outsourcing services: How to increase hotel profits?

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Outsourcing services has become a key strategy for hotels wishing to boost profits. Outsourcing services also allows hotels to attract a wider clientele, and to delegate non-core processes and activities. All of this leads to greater operational flexibility and improved productivity, allowing the company to expand.

Here are some specific service options that hotels can outsource to increase revenue and customers:

–Organising events and conferences in hotel space represents a valuable opportunity to generate additional rental revenue. By offering versatile spaces, the hotel can attract clients looking for the right environment for their events and conferences.

–Local tours and activities for tourists provide an authentic and enriching insight into the culture and environment. Also, it is an opportunity to generate additional income through collaborations with local suppliers, the creation of tour packages…

–Selling complementary products and services to clientele such as sourvenirs, toiletries… can elevate the customer experience. All this can build an additional source of revenue, the hotel can take advantage of cross-selling and increase its profitability.

–Provision of food for guests available at any time of the day can be a key to maximising revenue. This option not only generates revenue through sales, but also contributes to the reputation and attractiveness of the hotel.

–Spa and wellness services represent an opportunity for the hotel as more and more guests seek to escape from stress. By offering a wide range of these services, the hotel can generate additional revenue and differentiate itself from the competition.

At Le Room Service we are here to help you with outsourcing services by offering you our wide range of services and products. We adapt to the needs of each event and client, always keeping in mind our commitment to the environment.

The services we offer are:

Coffee Break, Finger Food, Meet Menu, Make Your Oun and Picnic Experience designed to meet the needs of your hotel. If you are interested in these options and want to discover the thousands of others that exist, don’t hesitate to contact us.

Don’t hesitate to contact us to find out how we can help you achieve your business goals and increase your revenue!

Visit Madrid: the city that fuses historical and modernist richness

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Visit Madrid, a city with streets full of life, irresistible gastronomy, an incomparable spirit that mixes the past with the present. That’s why we’ve designed the perfect three-day itinerary for enthusiastic travellers who don’t want to miss a single detail.

Visit Madrid in three days with this itinerary

There is no better option than Le Room Service to recharge your batteries and enjoy Madrid. You can prepare all the meals of the day and have them delivered to the door of your room quickly and efficiently. Not to mention the spectacular Picnic service we offer so you can take your food with you and enjoy it wherever you want.

 

Day 1

We will carry out an interesting visit to the most interesting points of interest that generate great enthusiasm among travellers. We’ll start with a visit to Puerta del Sol, passing by the historic Plaza Mayor and the flavour of the Chocolatería de San Ginés. Immerse yourself exploring the Mercado de San Miguel, be impressed by the architecture of the Almudena Cathedral and Palacio Real. Don’t forget to enjoy a leisurely stroll through the squares and gardens found in the centre. Finally, you should visit the Plaza de Oriente, Plaza de España and finish at the Temple of Debod. So, this day is for cultural enrichment and also offers a unique sensory experience for newcomers.

Itinerary visit Madrid

-Puerta del Sol: is a square in the city of Madrid, home to some of the most significant buildings and statues in the capital.

-Chocolatería de San Ginés: it is a traditional chocolate shop that every visitor to Madrid must visit and taste its famous and delicious chocolate with churros.

-Plaza Mayor: it is a huge esplanade located in the centre of the city, which is a symbol of Madrid and a meeting point.

-Mercado de San Miguel: it is the gastronomic temple of the city of Madrid, it has the contemporary essence of all the gastronomic corners of Spain.

-Plaza de la Villa: one of the most visited and historic places in Madrid, its streets already existed in the Middle Ages.

-Almudena Cathedral: it is a cathedral with a museum that houses various offerings and donations to the city’s heritage.

-Royal Palace: former official residence of the kings, it is usually a very luxurious building, with large halls… perfect to visit it.

-Plaza de Oriente: it is a space that is surrounded by different perfectly kept gardens and an excellent exhibition of sculptures of Spanish kings.

-Plaza de España: it is a large space in Madrid with gardens, in its centre, there is a fountain dedicated to Miguel de Cervantes.

-Temple of Debod: it is an Egyptian temple from the 2nd century BC. It was donated to Spain by the Egyptian government to prevent flooding.

 

Day 2

The second day of your visit to Madrid will take you to explore the combination of nature and culture. You’ll start in the Retiro Park, where you’ll visit the impressive Crystal Palace and relax by the pond. You’ll continue past unique landmarks such as the majestic Puerta de Alcalá and the elegant Palacio de Cibeles. You will also experience the energy of the Gran Via and find calm in the city with the green Sabatini Gardens. We want you to immerse yourself in the tranquil nature within the fascinating city of Madrid on this day.

Itinerary visit Madrid

-Retiro Park: it is a historical garden of the city, it is considered Cultural Landscape World Heritage of the UNESCO, it has monuments, ancient landscapes…

-Palacio de Cristal: it is located inside the Retiro Park, it is one of the best of the so-called iron architecture of Madrid.

-Puerta de Alcalá: it is one of the five royal gates that gave access to travellers entering the city in the past.

-Palacios Cibeles: it is the current headquarters of the Madrid City Hall, it has a great cultural space, several rooms for events and celebrations…

-Gran Vía: it is one of the main streets of the city, important from a tourist, commercial and leisure point of view.

-Jardines de Sabatini: these gardens were built in the 1930s and consist of well-pruned symmetrical hedges, a pond, fountains, statues…

 

Day 3

End your 3-day trip by exploring Madrid’s hidden treasures, gems not to be missed. Start with the incredible Basilica of San Francisco el Grande to the bustling atmosphere of the El Rastro street market. Cross the historic Toledo Bridge and discover the beauty of Madrid Rio, where you can relax and enjoy the scenery. That’s why this itinerary takes you to explore the lesser known, but charming corners of the city of Madrid.

Itinerary visit Madrid

-Basilica of San Francisco el Grande: it is a catholic church that stands out for its dome, its interior decoration, its art gallery (including a painting by Goya and Zurbarán).

-Plaza de la Cebada: is a popular urban space in the La Latina neighbourhood in Madrid where the Cebada market is located.

-El Rastro: a market originally for second-hand goods that is set up every Sunday morning and on public holidays.

-Puente de Toledo: it is a bridge located in Madrid built between 1718 and 1732 that joins both banks of the Manzanares river.

-Madrid rio: is a park in Madrid located along a stretch of the Manzanares river with amazing fauna.

 

Alternatively, you can hire tours so that you can have some information and your visits make sense, we recommend freetour. Freetours are tours that take you to the most emblematic areas and during the tour, the guide shares his knowledge. At the end of the tour, each participant decides how much to value and pay according to the service received from the tour guide.

 

Room service of the future: Technology is revolutionising the hotel experience

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The hotel industry is rapidly evolving towards a more customer-centric approach thanks to technology. Recently, the importance of technology in personalising the guest experience has been highlighted in hotels around the world. Leading companies in the hotel industry agree that technology plays a crucial role in improving the guest experience by de-emphasising the importance of where guests stay.

The ability to use data and analytics to understand individual guest preferences, along with service automation and the implementation of innovative technology solutions, are driving more efficient and personalised service. This not only improves customer satisfaction, but also gives businesses the opportunity to stand out in a competitive market.

Digitalisation and technological innovation are taking this experience to a whole new level.

Hotel room service is evolving with the industry. Instead of relying solely on phone calls, Le Room Service offers the hotel the introduction of online platforms that allow guests to place food or beverage orders from the convenience of their mobile devices. This not only streamlines the process, but also gives guests the flexibility to explore our detailed menus and personalised options.

This evolution in room service not only benefits guests, but also provides opportunities for hotel companies to stand out in the market and differentiate themselves. This technology is not only used to personalise the customer experience, but also to increase sales. Through the implementation of algorithms and data analytics, e-commerce websites can identify user preferences and strategically offer additional products and services.

Technology is transforming the way hotels interact with their guests and offer unique experiences. It is a reminder of the importance of keeping up to date with the latest technology trends and being willing to adopt new solutions to provide exceptional service.