Congreso

MICE Tourism in Lisbon

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Lisbon was voted Europe’s Best MICE Tourism Destination 2023 at the 4th edition of the World MICE Awards in Berlin. Tourism had never done so well in Portugal until this year, with revenues increasing by 37% compared to 2019.

 

What is MICE tourism?

This concept stands for business tourism and encompasses the field of tourism for meetings, incentives, conferences and exhibitions.

This type of tourism is not dependent on the season of the year, events can be organised at any time of the year. It has a significant economic impact, with business travellers spending up to €206 per day. Therefore, it generates 30% more revenue than leisure tourism, which spends up to €146 per day. MICE tourism generates many job opportunities due to the organisation and execution of events.

Within MICE tourism there are various types of professional events such as trade fairs, conventions, exhibitions, congresses, conferences or seminars and incentive trips.

 

MICE tourism in Lisbon

Never before has tourism done so well for Portugal, 2023 achieved revenues of €25 billion. This was up 37% compared to 2019 which was the best year, prior to the pandemic. The government considers that 2023 has meant a structural change, moving towards having a tourism with more purchasing power. MICE tourism plays an important role in Lisbon’s economy by contributing to tourism and economic development.

In 2022 and 2023, the Lisbon Tourism Association invested more than 1 million euros in attracting and supporting events. The city was voted Best MICE Destination in Europe 2023 at the 4th edition of the World MICE Awards in Berlin. At the same event, the 31st European edition of the World Travel Awards was held and Lisbon was chosen as Europe’s Best City Destination 2024. Both the World MICE Awards and the World Travel Awards reward the excellence achieved by entities related to the tourism industry. These awards were granted due to its privileged location, modern and versatile infrastructure, excellent accessibility and culinary and cultural experiences.

There are more than 200 companies whose aim is to promote Lisbon as a privileged location for MICE tourism and events.

Among the most prominent venues for MICE events are:

The Lisbon International Fair (FIL), Lisbon Congress Centre (CCL), Belém Cultural Centre, Castillo de San Jorge and the Carmo Convent.

Outsourcing services: How to increase hotel profits?

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Outsourcing services has become a key strategy for hotels wishing to boost profits. Outsourcing services also allows hotels to attract a wider clientele, and to delegate non-core processes and activities. All of this leads to greater operational flexibility and improved productivity, allowing the company to expand.

Here are some specific service options that hotels can outsource to increase revenue and customers:

–Organising events and conferences in hotel space represents a valuable opportunity to generate additional rental revenue. By offering versatile spaces, the hotel can attract clients looking for the right environment for their events and conferences.

–Local tours and activities for tourists provide an authentic and enriching insight into the culture and environment. Also, it is an opportunity to generate additional income through collaborations with local suppliers, the creation of tour packages…

–Selling complementary products and services to clientele such as sourvenirs, toiletries… can elevate the customer experience. All this can build an additional source of revenue, the hotel can take advantage of cross-selling and increase its profitability.

–Provision of food for guests available at any time of the day can be a key to maximising revenue. This option not only generates revenue through sales, but also contributes to the reputation and attractiveness of the hotel.

–Spa and wellness services represent an opportunity for the hotel as more and more guests seek to escape from stress. By offering a wide range of these services, the hotel can generate additional revenue and differentiate itself from the competition.

At Le Room Service we are here to help you with outsourcing services by offering you our wide range of services and products. We adapt to the needs of each event and client, always keeping in mind our commitment to the environment.

The services we offer are:

Coffee Break, Finger Food, Meet Menu, Make Your Oun and Picnic Experience designed to meet the needs of your hotel. If you are interested in these options and want to discover the thousands of others that exist, don’t hesitate to contact us.

Don’t hesitate to contact us to find out how we can help you achieve your business goals and increase your revenue!

Le Room Service participates in the TIS-Toutism Innovation Summit

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Last Friday 4th November, Carlos Valdenebro Tinaut, Co-Founder and COO of Le Room Service, made a pitch at the Tourism Innovation Summit 2022 at the Palacio de Exposiciones y Congresos de Sevilla (Fibes). The TIS is the summit dedicated to tourism innovation and focused on the development of new ways of digital transformation and sustainability in the field of business management in the hospitality sector.

Presence of Le Room Service at TIS 2022

At the conference, Carlos commented on the solutions and innovations that Le Room Service’s business model brings to the hotel sector. Making room service profitable for hotels by optimising their operations and achieving a differential gastronomic experience for the traveller are the fundamental objectives of the startup. The room service outsourcing system completely eliminates this problem, facilitating the entire process, from the call to delivery to the room.

The company is currently in a phase of exponential growth, during 2022, the company has grown by 200%, compared to 2021. It is already active in 20,000 rooms in more than 350 hotels of the main European chains (Meliá, NH, Iberostar, Accor, RIU, Vincci, Grupo Hotusa…) in Seville, Madrid, Barcelona and Lisbon.

TIS - Le Room Service

«Today I had the opportunity to participate in the TOURISTECH START-UP FEST, in the framework of the – TIS – Tourism Innovation Summit. I shared the success story of Le Room Service with other disruptive startups in the sector. Thanks to the TIS organization for having us for this edition».
Carlos Valdenebro Tinaut

TIS – Tourism Innovation Summit Facts

The third edition of the event dedicated to tourism innovation brought together more than 6,000 professionals from 38 different countries and 427 international speakers. In addition to the presentations, the space included the presence of 182 exhibitors and more than 95 national and international associations. It also had more than 55 media partners in charge of sharing the most important news of the summit.

6,617 experts from the sector attended this event to highlight future strategies and trends. The main purpose of the event was to discuss new ways of attracting and managing tourist destinations and the search for new business solutions that add value to the sector. In our country, TIS is considered an obligatory event to add value to the sector, covering the search for new ways of managing destinations and attracting visitors.

Congratulations to the entire organisation of TIS 2022 and to all the experts and professionals in the sector who attended this essential day for tourism and technological innovation.

NATO summit fills hotels in the capital

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With less than two days to go before the start of the NATO summit in Madrid – which will take place on 29 and 30 June at the Ifema exhibition centre – we already have the first estimates of its economic impact on the Spanish capital.

It is worth noting that this is not just any NATO summit. On the one hand, it commemorates the 40th anniversary of Spain’s accession to the Atlantic Alliance and, on the other, it is tragically the first summit to be held after Russia’s invasion of Ukraine.

 

Madrid, in the spotlight for tourism this summer.

It is true that this summit has displaced the usual tourists who, given the lack of hotel places, traffic cuts and security shielding, have preferred other destinations during these dates.

On the positive side, Madrid will attract the international media spotlight, with around 1,000 journalists expected to cover the event. This will be an important letter of introduction for the Spanish capital to international tourism just as the summer season gets underway.

Municipal sources have pointed out that the capital is getting closer and closer to the levels of tourism recorded before the pandemic. In April 2022, the occupancy rate per seat was 61 per cent, almost the same as in April 2019 (65 per cent).

 

 The NATO Summit will contribute to almost full occupancy of hotel beds in the capital city

 

The expected occupancy rate for the whole week is around 70 per cent, and up to 75 per cent on the key days of the summit. But if we add to this the other events in the capital, including festivals and musical cycles such as the Festival Río Babel and the Botanical Nights, Madrid will hang the «no vacancy» sign.

This week delegations from more than 40 countries are arriving in Madrid. More than 5,000 people will invade a city that has been preparing for days to host one of the most crucial meetings in the history of the Atlantic Alliance.

AEHM estimates that four and five star hotels, as well as those located around the Castellana, María de Molina and Ifema, will bear the brunt of the increase in demand.

They confirm that the suites of luxury hotels such as the Meliá Serrano, the Rosewood Villa Magna, the Four Seasons, the Intercontinental, the Ritz, the Palace and the Hotel Único have been preparing their facilities for days to accommodate the huge number of guests at the summit.

 

The hotel and catering industry, the second sector to benefit from the summit.

The hotel and catering sector in the capital estimates that the international summit will generate an income of half a million euros for local restaurants.

In addition, an increase in consumption is expected, which will be felt especially by mid-range and high-end restaurants, with an average spend of 50 euros per diner.

The NATO summit is a great opportunity for Le Room Service and we are ready to continue offering the best Food & Beverage service to all the hotels hosting these illustrious visitors.