The outlook for tourism recovery in the last months of 2022 is very positive despite the adverse macroeconomic context in which we find ourselves. The pull of pent-up demand and the savings from the pandemic support the economic recovery and, therefore, the recovery of tourism.
Determining factors for tourism recovery
There are seven determining factors for the recovery of tourism in Spain in the coming months of 2022.
– International mobility: International mobility is starting up again after practically limiting the various restrictions that were implemented during the pandemic.
– Development of pent-up demand: The momentum of pent-up demand is maintained due to the trips that could not be made during the pandemic, supported by accumulated savings.
– Exaltation of Spanish destinations: Tour operators bet on Spain. Connectivity in October and November 2022 reaches pre-pandemic levels.
– Growth of urban destinations: Led by the reactivation of the cultural and sporting offer.
– Spanish destinations will enjoy a lower relative price compared to other dollarised destinations due to the depreciation of the euro against the dollar.
– Spanish work calendar: The 2022 work calendar in Spain is very conducive to developing getaways in the last months of the year.
– Consolidation of teleworking: The rise of teleworking favours longer getaways combining leisure and work, a phenomenon known as “workations”.
Forecasts for tourism recovery by the end of 2022
Tourism entrepreneurs anticipate turnover levels for the last three months of the year, similar to those of 2019, although they anticipate a lower momentum due to the current context of lower economic growth, the increase in prices and the rise in interest rates on the real income of tourists.
This growth is supported by the reactivation of European and national demand, and the progressive arrival of long-haul tourists to Spanish destinations, as revealed by searches and booking positioning. The forecast for the year 2022 is for strong growth and a total surpassing of pre-pandemic levels. Both from domestic demand and from neighbouring European issuing markets, among which the French market stands out. Also from the main European issuers, such as the United Kingdom and Germany, as well as various markets in Central Europe and Italy. Finally, and as we have already mentioned, the great reactivation of the American market.
Reader Interactions