One of the most acclaimed hotel trends in 2024 will be the importance of sustainability. This is because customers are increasingly demanding that accommodations respect the environment and contribute to social development.
Therefore, some of the values that are demanded for hotels are:
– Certification and eco-labelling: they guarantee the environmental and social quality of the hotel and this makes it an aspect of trust and differentiation for the client.
– Energy and water saving: this includes renewable energies, installation of efficient lighting and air conditioning systems, promotion of responsible habits among guests, among others.
– Promotion of the circular economy and collaboration with the local community: use of local resources, support for suppliers, job creation or participation in social and cultural projects.
As mentioned above, tourists are increasingly committed to good sustainability habits. According to an article in Marketing Turístico Digital, they are committed to making trips at specific times, being long journeys. This is a very common trend, as they used to opt for several trips at different times and with a short duration.
They have not only changed the way they travel, but also the way they shop, using public transport, thus demonstrating their commitment. They are also more concerned about food waste, which is a key objective at Le Room Service. On the other hand, interest in trains is growing, as they tend to be more sustainable and offer an interesting experience.
Research by Booking.com and Expedia Group reveals that 81% of travellers consider sustainable practices important. Also, more than 60% are willing to pay more for this type of accommodation.
At Le Room Service, we are aware of the importance of sustainability. That is why we incorporated a sustainable programme and partnerships with Gravity Wave. Our packaging is made of paper and cardboard, and our cutlery is made of pet plastics covered with corn starch.
Sustainability is not exclusive to large hotel chains, as any hotel can incorporate sustainable practices into its daily operations. This relates to transparency in communicating sustainability practices in a transparent and honest way. Any hotel, whether large or small, should do this work and be honest when communicating it.
Here we can see a report made by Cehat in 2023 on the percentage change in sustainability:
In conclusion, sustainability is more than a trend, as it is a strategy that benefits the planet and the community.
Reader Interactions