Awareness of sustainable tourism and care for the environment is becoming an increasingly important factor when it comes to travelling. Spain is considered one of the destinations with the best image among environmentally conscious tourists, whose environmental awareness has increased considerably in recent years.
How to create ecological awareness among tourists?
Ecological awareness means understanding that human beings must face up to our responsibility in the face of current environmental problems. The tourism sector, like the vast majority of economic sectors, has been a source of environmental pollution in the past. Now, in recent years, these areas have given way to spreading environmental awareness among their consumers.
Likewise, sustainable tourism is a way of raising the guest’s awareness of the place he or she is visiting. In order to enjoy the destination, the tourist must understand that it is essential to conserve the environment, and to do so, it is necessary to be ecologically aware.
Priority factors for sustainable tourism
There is a wide range of actions that contribute to the development of sustainable tourism. Companies in the tourism sector have made many changes to their business model in order to adapt to the current collective imagination. And, fortunately, this idiosyncrasy is characterised by their responsibility towards the environment. One of the priority factors for sustainable tourism is the sustainable management of resources, the minimisation of the carbon footprint and the reuse of materials as part of the circular economy.
Why this paradigm shift?
Tourist behaviour has been influenced by the increase in studies warning of climate change and the latest environmental trends. Spain and Germany stand out as the countries with the best image for those interested in sustainable tourism. In addition, they are also the main European source markets for sustainable travellers, with Italy leading the way with 53%, followed by Spain with 49% and Germany with 44%.
Currently 26% of travellers in Europe are concerned about the environment and take sustainable tourism very much into account when selecting their destination. In terms of accommodation, 35% of eco-travellers prefer to stay in three- to four-star hotels. This is due to the great effort that hotel chains are making to carry out their economic activity in a sustainable way.
Le Room Service, as a startup with international expansion projection, values the concern to include in its business plan a sustainable and environmentally friendly model, and to promote strategic synergies with other circular economy startups.
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