The America’s Cup will revolutionise Barcelona, the international trophy is considered one of the most difficult sporting challenges. From August to October, it will generate an impact of 1,115 million euros and attract 2.5 million tourists to the capital.
Barcelona is a city valued internationally for its economy, artistic heritage, culture, sport and social life. The tourism that exists in the city is cultural tourism where visitors seek to soak up the history of the place.
It is one of the cities where most events are held and in a few months a very special event will start.
America’s Cup
It is the oldest international trophy, dating back to 1851, and is considered one of the most difficult sporting challenges. The Louis Vuitton 37th America’s Cup, which will take place between August and October 2024 in Barcelona, the capital of Catalonia. The sailing world has made this city its home, and it promises to be one of the most intense editions.
The Opening Ceremony will be on August 22nd, the Final Preliminary Regatta and the Louis Vuitton Cup will start on October 12th. The teams will be spread out from the Port Vell, racing will take place off the beach in Barcelona, all the way to the Port Olimpic.
The America’s Cup Race Village is the place to be to experience the excitement of the event. The Village is free of charge during all America’s Cup events and will be located in the Port Vell. The beaches between Port Vell and Port Olímpic will allow fans and onlookers to watch the races for free.
Impact of the America’s Cup
The previous edition of the America’s Cup mobilised 800,000 people and accumulated 941 million spectators. The competition will generate an impact of 1.115 million euros and attract 2.5 million spectators to the Catalan capital. However, the teams participating in the America’s Cup are expected to spend a total of 231 million euros.
The organisation’s investment totals 118 million euros and a further 77 million euros in operating costs. The competition and the Generalitat de Catalunya signed a collaboration agreement that seeks to promote the nautical sector in Catalonia.
During this period, consumer habits will change, the public will not want to miss a single detail of the America’s Cup. The best option for these visitors and what they usually do is to bring their meals and enjoy them there. Picnic and delivery services will increase due to the skyrocketing demand that will appear during those days.
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